The Hill is reporting that a brand marketing course at the University of Pennsylvania is helping brands make more money and grow their business.
The course is called Brand Culture: An Introduction to Marketing, and it was developed by a team of faculty members at the Wharton School at the Pennsylvania State University, according to a press release.
The course focuses on brand fundamentals, from the most important elements of a brand’s identity to the value and challenges it faces in today’s competitive world.
Its purpose is to provide a rigorous introduction to brand marketing concepts and principles that are important to any brand.
“This is a fantastic opportunity to teach brand marketing students how to apply the principles of brand strategy to the business world,” said Mark Borkowski, president of Wharton Brand Culture, in a press statement.
As an instructor, Borkowski said he plans to spend the next year teaching a class of more than 50 students at Wharton.
This is one of many courses being offered at Whampoa that have helped brand owners grow their businesses, including one offered at the U.S. Naval Academy.
Buckowski said the courses are being offered in collaboration with Wharton’s Center for Brand Strategy and Innovation.
Brand Culture: A New Approach to Brand Strategy is scheduled to run through September.
It has been offered since 2017.