HubSpot is launching an online course to help business owners learn the ropes of bot marketing.
The course, called Bot Marketing, is designed for entrepreneurs who are interested in becoming more effective at marketing bots.
The bot marketing class will be offered through HubSpot, a service launched in 2014 by the startup that is valued at more than $40 billion.
The course is available for $99 per month and will be available for free to anyone who has a HubSpot account, which offers unlimited online shopping, shopping with credit cards and purchases with other users.
HubSpot also offers Bot Marketing as an introductory course to learn more about the startup’s platform.
In an email to VentureBeat, HubSpot CEO Mark Suster said the bot marketing company has launched the course to encourage people to take up the slack of bots.
“Bot marketing is a complex and difficult field that requires a lot of skill, patience and knowledge,” he wrote.
“This course is designed to help you gain the skills to effectively and safely market your bots, and we will be providing more opportunities to learn and share the knowledge.
It’s our goal to make bots more accessible to everyone, and this course is our way to get started.”
For more, read our Techcrunch interview with HubSpot cofounder and CEO Steve Yegge.