The HND marketing programs, which have been in operation since 1995, offer the skills and knowledge to run a successful business from the ground up.
The programs have also served as a training ground for graduates of international business schools.
The companies are looking to hire people for a range of roles, including in the marketing department, supply chain, finance and HR departments, as well as in sales and operations.
These are all important skills for any business that wants to take on the challenges of a globalised world, said Todal Jain, managing director of HND.
“We have to make sure our marketing team can take the most of the opportunities that are there,” he said.
The programs have become so popular that companies are now trying to replicate them with different languages and different countries.
“There are a lot of countries that don’t have HND programs.
It is a big challenge to get them to participate.
We have to create an environment where our customers are not forced to take a foreign language course,” said Murtaza Ahmed, president of Hnd Marketing, a Bangalore-based company that operates out of the Bangalore office.
With so many countries participating, it is challenging to find people who can speak each language, said Ahmed.
The Hnd program is based on three key principles: a) It is designed to prepare a person to take the leadership of a company and create an efficient company that can compete on a global basis; b) It has been designed to provide people with knowledge and skills to take advantage of opportunities in the markets; and c) It aims to build a well-oiled machine that can produce the best results.
Many people, including business leaders, believe that if we can create a more productive and efficient business, we can make it even easier for the rest of the world to be competitive.
“HND can help us in two ways: to create more jobs and create better jobs, or it can help the company grow even more,” said Ahmed, adding that his company is seeking to expand to other countries to ensure it is a successful and global business.
According to a report by consultancy firm McKinsey, there are more than 600,000 HND-certified companies in India.
HND is a government funded programme that was launched in 1997, when then Prime Minister J.P. Laxminarayan set up a national marketing department and set up the Indian Marketing Board (IMB), which has since expanded to include other agencies, such as the Ministry of Supply and Industry, the Commerce and Industry Ministry and the Commerce Ministry.
According to Jain and other HND executives, there is no doubt that the marketing programs in India have been instrumental in the growth of the industry.
At a time when the country has become more competitive, there have been times when India has faced a shortage of skilled manpower.
Many companies have hired foreign workers who did not speak the native languages, said Jain.
“We have created a program that allows us to employ people in the Indian market, who speak the languages they are needed to speak,” he added.
HND has also been instrumental to the creation of the Indian government’s National Centre for Talent Development (NCDT), which aims to make it easier for companies to hire foreign workers and train them in the best way.
“It is our duty to help companies to bring their talent to India,” said Jannan Kishore, chairman and managing director at NCDT.
One of the key benefits of HNds program is the development of a team that is more skilled and flexible than a traditional hiring and firing process, said R.A. Pahwa, managing partner at Jain Consulting, which advises HND on the development and implementation of the program.
Since 2000, the program has given more than 5,000 students a chance to study in business schools and universities in the United States and abroad.
The Indian government has also paid Rs 1.8 lakh crore for the training of more than 10,000 graduates.”HND provides a unique opportunity for graduates from India to study abroad,” said T.R. Rao, the secretary in the Ministry for Science and Technology.
“They can go abroad and get a free education, which is much better than doing business,” said Rao, who added that HND has been a significant factor in creating jobs in India, particularly in areas such as IT, media, finance, pharmaceuticals and construction.
The HND programme has also had an impact on the economy of the country.
Since the inception of the HNd program, the country’s gross domestic product (GDP) has grown by 8.5 per cent in real terms, according to the World Bank.
In 2015-16, India’s gross-domestic product grew by 13.7 per