The most important thing in online marketing is that it works, says Joe Nocera, the founder and CEO of Noceros Marketing.
He points to a few tools that have helped him get there, like a product-focused blog and social media marketing tips from a former colleague.
If you’re a brand new to the world of online marketing, the first step to building a real online presence is to take a look at the basics, Nocers says.
The Basics of Online MarketingThe basics of online advertising are pretty simple, Nacer says.
“First of all, we need a name.
We need a logo.
We have to have a name on our site, a logo on our website, a website logo on the site,” he says.
The rest is up to you.
“You should have some basic website architecture,” Nocer says, but that doesn’t mean you should skip anything.
You can use your own name, logo, or other design elements to identify your company, Ncera says.
It’s also important to consider what kind of brand you want to create.
“You want to have something that can be recognizable to people who are not going to come to your website, but you also want to try to create something that people who go to your site can relate to, that people can relate with,” Nceria says.
You can also look to your competitors, but it’s important to look at where they are and where they’re going, Nercer says — “not necessarily where they have their website but the type of company and what they’re trying to accomplish.”
Nocers advises aspiring online marketers to build their online presence on a single brand.
You should use only one brand in all of your online efforts, Naccera says, and you shouldn’t be afraid to use only the brand you choose.
What you do on your own site will determine how your site will look, Nicera says — look at what you have going on in the company and use that to create a brand.
“Your homepage should be a place where you put the most of your products, videos, and your social media presence,” Naccer says on a blog.
Nocera suggests you write a blog post with the exact words you would use on your company’s website.
Make sure to include links to products, services, and other links, he says, adding, “If you do that, your brand will grow and be more recognizable and you’ll be able to attract new people.”
Naccera also recommends that you use a consistent brand name.
He advises against using a generic name for your company like Google or Yahoo.
You may want to consider a domain name if you’re not comfortable using one.
The second key is how you present your site.
The more important your name is to the company, the better, Nucers says, so choose a name that makes people recognize your brand and understand how your brand is different from other brands.
“You want the name to be meaningful to people and it’s also a great branding name for a website,” Nacers says on his blog.
Nocer recommends that people don’t just use one name on their company’s site, but create a separate one, and use the same name on all of the company’s pages.
If you want people to come back to your company site more often, make sure to use the most memorable and appealing name possible, he advises.
“Don’t just go with the best name for the site, don’t go with a brand that you think will be familiar to people,” Nuncer says to his blog about how to create your own brand name for websites.
“Keep your brand fresh.”
“Use one name to describe the company.”
This might sound simple, but Noceria says it can make a huge difference.
If your company has a brand, you can use one of those to help create your brand’s image.
You’ll likely need to create two or three separate websites, but don’t worry — you can do it on your personal website too, he adds.
“It’s important that you have a brand on your site,” Nicers says about his advice.
“If it’s an online marketing company, you need to have one.
If it’s not, you don’t have a branding plan.”
If you don to use one brand name on your website or your social channels, you’ll need to think about what branding could be done differently.
“I would definitely say that you need a different logo or color, you could do a different font,” Nucera says on the blog.
“That’s just the way the world works.
You need to be thinking about it.”
Noceros says that you don,t have to use just one brand on each of your sites or social channels.
You could have multiple brands on each page or on each section of your