In this first-of-its-kind course, the University of Calgary’s marketing department is tackling the marketing challenges of an online book market.
The course will give you an understanding of how book publishing works, how bookstores work, and how to create a course that will give students the tools and knowledge to be successful.
Course topics include: How do bookstores and bookstores employees know their customers and how do they market their products?
How does marketing for books work?
How do consumers react to book content and sales?
How are bookstores different than brick-and-mortar bookstores?
How can bookstores market their books?
How to set up a course with your friends?
How bookstores can advertise their books to advertisers?
How best to make money from book sales?
What is the best strategy for marketing a book in a digital format?
What are the marketing strategies used by authors?
What’s the difference between the digital and print editions of books?
What does it take to create an effective and well-rounded marketing strategy?
How well do publishers market books?
Is there a difference between Amazon and Barnes & Noble?
How will you know if you have a good business strategy and you can develop one?
What do you need to know to be a successful bookseller?
How would you design a marketing strategy for a book?
How much do you spend on marketing for a product?
How long do you think it will take to build a good book strategy?
Do you have the right book for the job?
What books should you buy?
What can you do to increase your sales?
When is the right time to buy a book for your business?
Can you create a successful eBook strategy?
Can publishers get you book sales faster?
What should you do if you are looking to launch a new book?
Are there bookstores or bookstores that are less competitive than others?
What kinds of books can you sell?
What types of bookstores are the best?
What would you do with the knowledge you learn from this course?
Can online bookselling help you become more successful?
Can it help you build your business, too?
Course resources: Book Marketing courses for business students, book marketing courses for students in your class, online marketing courses at calgary,coursescalgary,calgary marketing,business university,student book,student business,business school,student courses source National Geo title How To Create A Better Book Publishing Course article With book publishing becoming a more common business, how can you create an online course that helps students improve their business and increase sales?
In this course, University of Alberta marketing professor Mark H. MacKay will explain what it takes to create the best book marketing strategy, as well as some of the marketing techniques that you can use to improve your online business.
The program will give learners a deep understanding of the market and how book publishers work.
Students will be able to: Understand the role of social media in book sales, such as social sharing, keyword targeting, and social media analytics.