The president-elect has not been shy about praising the brands he is selling, but he has also been careful to avoid the use of words like “luxury” and “prices”.
“I wouldn’t have been able to afford to buy that,” he said during a campaign stop in Florida last week, when asked about Ivanka Trump’s fashion line.
“It’s a little bit of a joke.
It’s very expensive.”
The president-in-waiting has previously expressed his admiration for the products, but his words have not always been subtle.
“You know, Ivanka has a very strong brand, and I like her brand,” Trump told the New York Times in January.
“And she is not a brand that we have to pay a lot of money for,” he added.
Ivanka Trump has yet to respond to a request for comment from Business Insider.
“I know Ivanka, but she has never done anything wrong,” he told The New York Post.
“If she was going to do anything wrong, I would have been a idiot to buy it.”