By Peter G. AinsworthPublished April 14, 2018 10:01:32As an entrepreneur you’ll have to take the time to think of what your next step is.
But for those who are the sole proprietors of a golf course, the decision to invest time and money in the business isn’t made lightly.
You want to make sure you’re investing in the right things so you can be successful, said Kevin Fuhrman, president of Fuhrs Golf Course and Country Club in Santa Rosa, California.
“The more you invest the better,” Fuhring said.
Fuhring, who has owned golf courses for decades, has a list of investment recommendations, including the purchase of golf carts, a golf cart service, a cart repair service and a golf ball company.
And he also wants to ensure that the courses aren’t being left behind by the influx of people playing golf in the area.
“We’ve had to adapt to the influx in golfers and the fact that golf courses are closing up, especially in the coastal areas, so they’re trying to build a new golf course,” Fuchrman said.
“You’re not always going to be able to attract people with the amenities that we have in our parks, so we want to be prepared.”
Fuhrring said the best investment to make is a commitment to the company and its customers.
“If you’re in a position to make that commitment and to get what you’re looking for, you’re going to get it,” he said.
The business is changing, but Fuhrer said the industry as a whole is not changing, and he doesn’t expect that to change anytime soon.
“There’s a lot of things happening in the golf industry and they’re not going away,” Fuchs said.
The golf course industry has evolved, but he said that’s not to say there are no barriers to entry in the industry.
“It’s just that it’s very hard to compete with the rest of the golf courses that are coming out of the gate,” he added.
He noted that many people have been coming into the industry and starting to get into the business.
“They’re just going to keep coming in,” he explained.
The new technology and the rise of social media have made the world of golf more accessible, but not everyone can afford to spend as much time at a golf club as they once did.
“I think the golf course is really just a small part of the broader economy and I think the whole economy needs to be looking at the golfing industry as one of its many parts,” Fucherer said.