udacious,snapcast,marketing course,sale marketing,snap,sauce source CBS Interactive title 5 lessons from Snap’s $3 billion IPO article Snap is an early adopter of social media, with an initial round of funding from Google Ventures and $3.5 billion in venture capital backing it.
It’s launching its own online service in 2019.
This is its first foray into the business of selling content and video to consumers and is launching its Snapchat platform, where it says it can sell content directly to Snapchatters.
In 2016, Snap bought a video-sharing startup called Vine, and its $100 million investment led to the acquisition of Instagram, another video-sporty company.
The two companies merged in 2018.
In 2018, Snap acquired Snapchat Labs, a social media analytics company that analyzes video, audio and text to help brands understand and optimize their online presence.
Snapchat also purchased a $1 billion stake in SnapCard, which is an online marketplace for consumer-facing services like credit card transactions.
This article was written by CBS Interactive Editor Tom O’Connor and originally appeared on CBSNews.com.