Learn the best methods to target and convert customers, according to a new BSBba Marketing course, as part of a new program aimed at making sure that the world’s largest retailer is on top of its online strategy.
The course, which is now open for pre-registration, will run for three days, from Tuesday to Friday.
It covers everything from targeting to customer conversion to marketing and advertising to building a business on Amazon’s platform.
The new course is one of a number of initiatives BSB is taking to boost the company’s online presence, which has suffered as Amazon has become more of a competitor to other retailers, particularly online retail giants like Amazon.com and Walmart.
The program is being spearheaded by BSB’s chief marketing officer and chief marketing strategist, Greg Hynes.
Hynes, who has been BSB CEO since 2014, also recently joined the boards of two of Amazon’s biggest rivals, Walmart and Costco.
The launch of the BSBbba Marketing Course comes amid the company announcing that it will start offering online training for its employees.
The online training will begin soon, with an introductory class, followed by a full year of courses for all employees to take.
Hynes says the new program is a way for BSB to make sure that it is making sure it is in the best position to compete with the other major online retailers.BSB is trying to create an environment where people can really understand how to work together, and to work effectively, he says.