UCLA’s Snapchat marketing course is “a textbook” for how “to launch a marketing campaign,” according to a post on its website.
The course structure was introduced by the school in June, and the university said it will have more courses on the subject available to students starting in 2018.
“Snapchat, we think, is the perfect vehicle for a new approach to building a brand and marketing, and this course is the next logical step in that journey,” University of Southern California’s Vice Chancellor for Marketing and Product Development, Dr. Brian K. Smith, wrote in a blog post.
The Snapchat marketing class structure is “based on our research and experience with our students,” according, according to the post.
Snapchat’s new course structure “allows students to work on specific marketing strategies to drive more engagement, while providing them with a solid foundation of skills and experience to develop their own Snapchat marketing campaigns.”
The course’s structure also allows students to learn about the Snapchat platform’s new Snapchat marketing tools, according, the post said.
Snapchat began offering marketing courses last summer.
Students will work with a team of business and marketing experts on the course.
“As you work on a Snapchat marketing campaign, you’ll develop a team, develop a product, and develop an email campaign.
This course builds upon the fundamentals of social media marketing to teach you the latest strategies, including new tools like the Snapbot, to help you manage Snapchat campaigns,” the post reads.
The new Snapchat course structure has been tested by Snapchat’s students, who have completed three Snapchat marketing courses so far, according.
Snapchat has yet to provide a timetable for when the course will begin offering courses in 2018, but the company said in June that the new course will launch “in the coming weeks.”